Case study
Game of Chores: from idea to worldwide launch
Head of UX and Product Owner, Crimson Vale Consulting AB, Gothenburg, 2017 to 2021.
Two people have a child. One stays home, the other goes to work. One day, a chore list appears on the fridge door, with two columns and an "x" for each chore done. One thing soon becomes clear: labor is not divided equitably. That is how my husband and I started creating Game of Chores when we had our daughter.
Together with my husband as developer, I created an app that helped couples share household labor more fairly. I was UX researcher, designer, product owner, and project leader. Over five years of iterations, tests and interviews, it reached the App Store and Google Play in 2021, available worldwide.
Why it matters: I have owned a product end to end and know what it takes to work closely with engineering.
Methods and tools
Methods: user interviews, user research, personas, use cases, jobs-to-be-done analysis, website layout and design, UX writing, prototyping, close collaboration with the developer.
Tools: Figma, Miro.
What I learned
Building an app from idea to launch was the best way to learn it: by doing. Working closely with a developer taught me to explain my designs from other perspectives and to bring ideas to life together.